Product Marketing Manager - Performance - LATAM
Core
Drive adoption and revenue for TikTok's core monetization and e-commerce advertising products by translating product strategy into actionable client solutions and Go-to-Market plans.
Role type
Product Marketing Manager (Performance Ads)
Builds
Go-to-Market strategies, operational methodologies, and market education programs for TikTok's advertising platform.
Domain
Digital advertising, e-commerce, and social media monetization.
Deliverable
product features
Required skills
Go-to-Market strategy, market research, product feedback analysis, competitive analysis, business analysis, project management, cross-functional partnership.
Preferred skills
Ads placement & optimization, translating technical features into business value, launching Tier 1 products, cross-region execution.
Technologies
Auction ads, affiliate creators, creative ecosystems.
Responsibilities
Develop strategies for e-commerce advertising products and define business priorities; work with clients to understand business goals and provide product solutions; conduct market and competitive research to drive product optimization; partner with sales and product teams to advance Go-to-Market and market education; build scalable mechanisms for operations methodology and metric system development.
Seniority
Mid-Senior, hands-on IC
