Client Solutions Manager, CPG, Thailand
Core
Senior Client Solutions Manager leading client success for CPG verticals, translating advertiser goals into full-funnel solutions across Lead Generation, App, and Messaging Ads.
Role type
Senior IC Client Solutions Manager (CPG)
Builds
Full-funnel marketing solutions for CPG brands on TikTok
Domain
Digital Marketing / CPG Industry
Required skills
Strategic thinking, consultative sales, campaign planning and optimization, data analysis, client relationship management, CPG business model understanding, cross-functional collaboration
Preferred skills
CPG vertical expertise, App and Messaging Ads knowledge, attribution and funnel design, analytics tool proficiency (GA, MMPs, CRM), lead quality optimization, offline conversion strategies
Technologies
TikTok Ads Platform, GA, MMPs, CRM systems
Responsibilities
Own and grow strategic relationships with key CPG clients; Plan, launch, and optimize campaigns for branding and performance; Analyze campaign data to generate actionable insights; Lead business reviews and quarterly planning; Partner with Sales for pre-sale strategy and pitches; Identify upsell opportunities; Collaborate with Product and Ad Ops teams; Educate clients on new products and best practices; Build category-specific playbooks for CPG verticals.
