商业产品经理（电商搜索广告-客户策略方向） - 国际化电商广告
Core
Design and implement bidding efficiency and ranking strategies for international e-commerce search ads to drive ad revenue and business growth.
Role type
Senior Commercial Product Manager (Search Ads Strategy)
Builds
International e-commerce search advertising solutions
Domain
E-commerce, Advertising, AI/ML
Deliverable
production ML models
Required skills
Bidding strategy design, Ranking algorithm optimization, Data analysis, Product strategy, Cross-functional collaboration, AIGC application
Preferred skills
Experience in auction-based advertising, Semantic understanding, Multi-modal AI
Technologies
AIGC, Multi-modal AI, Search ranking systems
Responsibilities
Lead the design and implementation of key metrics and bidding strategies for search ads; Optimize ad placement experience and business outcomes based on user intent and advertiser needs; Drive the application of new technologies like AIGC and semantic understanding in ad scenarios.
