TikTok开环电商广告产品策略与运营-Global Business Solutions
Core
Define strategy and operational tactics for TikTok's open-loop e-commerce advertising products, including creative goods, audience targeting, ad pathways, and measurement attribution.
Role type
Senior Product Strategy & Operations Manager (E-commerce Advertising)
Builds
E-commerce advertising solutions and product optimization for global merchants
Domain
E-commerce advertising, Global Business Solutions
Deliverable
product features
Required skills
E-commerce advertising strategy, audience targeting, product roadmap planning, market research, competitive analysis, GTM execution, data analysis, project management, cross-functional collaboration
Preferred skills
North America market experience, bidding ad platform expertise, influencer/affiliate ecosystem knowledge, complex project leadership
Technologies
Bidding ad platforms, Affiliate/Influencer platforms, Analytics tools
Responsibilities
Develop product strategies and operational priorities for e-commerce ads; Analyze local market needs and provide tailored product solutions; Collaborate with product teams to optimize features based on market research; Drive product GTM and market education with sales and operations teams; Build methodologies and metric systems for scalable business monitoring
