广告产品营销经理 - 国际化广告业务
Core
Define value propositions and GTM strategies for international ad products serving global advertisers on short-video platforms.
Role type
Senior Product Marketing Manager (International Ad Business)
Builds
End-to-end large-scale ad systems and commercialization solutions for global users.
Domain
Internet advertising, short-video platforms, global markets.
Deliverable
product features
Required skills
Go-to-market strategy, cross-functional collaboration, market research, data analysis, product launch management, competitive intelligence, alpha/beta testing design, strategic planning.
Preferred skills
Experience in international markets, industry vertical insights, innovation in ad tech.
Responsibilities
Define value propositions and positioning for target audiences; lead product planning from conception to global launch; collaborate with sales to scale industry-specific opportunities; design and lead alpha/beta testing plans; conduct quantitative and qualitative market research to shape product strategy.
Seniority
Senior, hands-on IC
