达人营销经理（豆包业务方向） - 抖音
Core
Scale AI business ad traffic through influencer marketing to drive user growth metrics (DNU/retention/cost) and optimize content efficiency.
Role type
Senior Influencer Marketing Manager (AI Business)
Builds
AI product ad campaigns and influencer content ecosystems
Domain
Social Media Marketing / AI Products
Deliverable
production ML models | product features
Required skills
Influencer marketing strategy, content strategy iteration, cross-functional collaboration, bidding and placement optimization, data-driven attribution, SOP creation
Preferred skills
AI product marketing experience, short video content analysis, multi-platform campaign management, content paradigm validation
Technologies
Douyin (TikTok China), JuLiang XingTu, AI content tools
Responsibilities
Manage scaled influencer ad traffic for AI business; Lead influencer content strategy and material iteration; Collaborate with product, algorithm, and agency teams to establish methodologies.
Seniority
Senior, hands-on IC
