达人营销运营 - 抖音电商
Core
Plan and execute category marketing campaigns on Douyin E-commerce, focusing on merchant/product selection, live stream coordination, and leveraging top influencers to drive sales and engagement.
Role type
Category Marketing Operations Manager
Builds
Category-specific marketing campaigns, live stream events, and influencer collaboration programs
Domain
E-commerce, Short Video, Live Streaming
Required skills
Category marketing campaign planning, Live stream event management, Top influencer collaboration, Content creative strategy, Data-driven performance analysis, Resource negotiation and partnership development
Preferred skills
E-commerce category team experience, AI technology application in content, Full-case campaign output capability
Technologies
Douyin platform, Live streaming tools, AI content tools
Responsibilities
Select categories and merchants for marketing activities, Coordinate top influencer live streams and content collaborations, Design innovative content formats for campaigns, Analyze campaign data to ensure KPI achievement, Negotiate and integrate external resources for campaign amplification
Seniority
Mid-Senior, Hands-on IC