大促活动运营（消费券方向） - 抖音电商
Core
Design and execute coupon subsidy strategies for major shopping festivals to drive GMV growth and user engagement on the Douyin e-commerce platform.
Role type
Senior e-commerce campaign operations specialist (coupon strategy)
Builds
Festival-wide coupon campaigns and subsidy programs
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Data analysis, User segmentation, Budget allocation, ROI optimization, A/B testing, C-end/B-end perspective
Preferred skills
Innovation in coupon product design, Cross-functional collaboration
Technologies
Data analysis tools, Experimentation frameworks
Responsibilities
Design differentiated subsidy and budget allocation schemes based on user and merchant segmentation; Analyze market trends and data to iterate strategies for new growth; Collaborate with product and design teams to optimize coupon interaction and redemption experience.