Measurement Partner, NA SMB Accounts
Core
Partner with SMB advertisers and agencies to measure advertising effectiveness, drive measurement adoption, and translate complex data into actionable business recommendations.
Role type
Senior Marketing Measurement Consultant (SMB Accounts)
Builds
Measurement solutions, education resources, and strategic learning agendas for small and medium-sized business clients.
Domain
Digital Advertising / Marketing Sciences
Deliverable
dashboards & analysis
Required skills
Digital advertising measurement, experimental design, inferential problem solving, strategic consulting, client relationship management, data-driven decision making, technical concept simplification
Preferred skills
SQL, R, advertising effectiveness methodologies (lift studies, attribution), privacy-first measurement innovation, marketing education development
Technologies
SQL, R
Responsibilities
Partner with SMB advertisers and agencies to provide measurement solutions; Drive measurement adoption by identifying the right approach based on business objectives; Set up, monitor, and interpret ad effectiveness studies; Develop and deliver education sessions on marketing measurement; Identify opportunities to improve measurement adoption and business impact; Translate complex measurement concepts into clear business recommendations.
Seniority
Senior, hands-on IC
