越南品牌IP活动运营-TikTok Shop
Core
End-to-end planning and execution of brand IP marketing campaigns for TikTok Shop, focusing on GMV and order targets.
Role type
Senior Brand IP Marketing Operations Manager
Builds
TikTok Shop brand IP marketing campaigns
Domain
E-commerce / Social Commerce
Required skills
Data analysis, Project management, Cross-functional collaboration, Strategy formulation, Team mentoring
Preferred skills
Consumer tech or e-commerce industry background
Technologies
TikTok Shop
Responsibilities
Conceptualize, plan, and execute brand IP marketing campaigns from start to finish; Collaborate with local and regional teams to align on campaign direction; Analyze campaign performance against GMV and order targets to derive actionable insights and optimization strategies; Mentor team members to improve data presentation, judgment, and operational standards; Monitor social media, e-commerce, and digital marketing trends to inform strategy.
Seniority
Senior, hands-on IC