商业化渠道流量策略/广告投放专家（移动端增长） - 国际化广告业务
Core
End-to-end operations for performance advertising and channel growth, managing budget allocation, channel combinations, and attribution for international short-video ad products.
Role type
Senior performance marketing and growth strategy specialist
Builds
Integrated digital marketing platform serving global advertisers across US, Canada, Singapore, Europe, and Middle East
Domain
International digital advertising and mobile app growth
Deliverable
production ML models | product features
Required skills
Performance advertising strategy, Channel traffic operations, Budget allocation, ROI optimization, A/B testing, Data analysis, Cross-functional collaboration, GTM execution, Agency management, AI automation
Preferred skills
Experience in fintech or e-commerce, Large-scale ad budget management, Cross-border business experience, AIGC material generation
Technologies
AIGC, Attribution systems, Automated alerting systems
Responsibilities
Design differentiated ad strategies by region and audience, Build full-funnel growth systems for user acquisition and retention, Plan and execute global marketing campaigns, Establish data-driven monitoring and analysis frameworks, Manage external agencies and drive AI automation in ad delivery
