高级口碑营销专家 - PICO
Core
Monitor and manage public sentiment across social platforms (YouTube, Douyin, Bilibili) to identify key issues, develop solutions, and execute response strategies for a VR/AR hardware brand.
Role type
Senior Social Media Reputation Management Specialist
Builds
Public sentiment reports and crisis response strategies for consumer and enterprise VR/AR products
Domain
Consumer Electronics / VR & AR / Social Media Marketing
Deliverable
dashboards & analysis
Required skills
Social media sentiment analysis, crisis management, cross-functional collaboration, data reporting, strategic problem solving
Preferred skills
Experience with social media reputation management, stakeholder influence, English proficiency
Responsibilities
Analyze product sentiment trends on key platforms, identify and resolve critical reputation issues, compile and present data-driven reports, coordinate with internal and external stakeholders to close action loops