高级营销策略专家 - PICO
Core
Lead integrated marketing campaigns for new XR product launches, managing budgets, vendors, and execution across consumer and enterprise scenarios.
Role type
Senior Integrated Marketing Specialist (XR Hardware)
Builds
New PICO VR/AR product launches and brand marketing campaigns
Domain
Consumer Electronics / Extended Reality (XR)
Deliverable
product features
Required skills
Integrated campaign planning, budget management, vendor coordination, cross-functional collaboration, data analysis, brand storytelling, event execution
Preferred skills
Full product lifecycle marketing experience, video/poster/copy production, resource integration
Technologies
None stated
Responsibilities
Plan and execute brand marketing campaigns for new products; Develop brand marketing strategies and communication plans; Coordinate with R&D, PR, sales, and social media teams to drive product marketing initiatives
Seniority
Senior, hands-on IC
