财务BP-Ads Core（上海）
Core
Financial Business Partner for Ads Core, responsible for budgeting, forecasting, ROI monitoring, and profitability analysis for advertising and traffic monetization products.
Role type
Senior Financial Business Partner (Ads Core)
Builds
Budget control models, profitability forecasts, ROI monitoring dashboards, and financial analysis frameworks for ad products.
Domain
Advertising, Traffic Monetization, Digital Media
Required skills
PnL management, cost optimization, risk control, ad monetization logic, traffic model analysis, ROI analysis, data modeling, SQL, BI tools (Power BI/Tableau), advanced Excel, English fluency
Preferred skills
Experience in search advertising or app monetization, operating analysis background, AI tool proficiency
Responsibilities
Build and manage annual budgets and rolling forecasts; monitor budget execution and analyze variances; track core metrics (eCPM, ARPA, payout rate) and drive optimization; design financial plans for new business initiatives; collaborate with product and sales teams on decision-making and enablement.
Seniority
Senior, hands-on IC
