商城首页产品经理 - 抖音电商
Core
Design and optimize the homepage strategy for Douyin's e-commerce platform to guide traffic, improve efficiency, and enhance user conversion across public and cross-scenario contexts.
Role type
Senior Product Manager (E-commerce Homepage)
Builds
E-commerce homepage, shopping channels, and navigation systems for Douyin's consumer platform.
Domain
E-commerce / Consumer Technology
Deliverable
product features
Required skills
User journey mapping, traffic distribution strategy, data-driven decision making, cross-functional project management, product innovation, requirement decomposition
Preferred skills
Experience with e-commerce homepage design, understanding of user motivation in shopping scenarios, industry trend analysis
Technologies
Data analytics tools, user behavior analysis frameworks
Responsibilities
Design traffic guidance and efficiency strategies for the homepage; Optimize information architecture and content presentation based on user behavior; Plan and iterate homepage modules and navigation systems; Innovate on homepage interaction forms and frameworks based on industry trends.