品牌广告策略运营(规模化增长) - 国际化广告业务
Core
Drive brand advertising revenue penetration and growth for international agencies in China's outbound and APAC markets by defining product priorities, operational strategies, and creative/budget guidance.
Role type
Senior brand advertising strategy operations manager (international growth)
Builds
End-to-end large-scale advertising systems and integrated digital marketing platforms for global advertisers
Domain
International digital advertising and media buying
Deliverable
production ML models
Required skills
Brand advertising strategy, International agency management, Data analysis (SQL), Business growth strategy, Cross-functional collaboration, Market insight generation
Preferred skills
International brand ad buying experience, A/B testing and optimization, Global market expansion experience
Technologies
SQL
Responsibilities
Define brand product priorities and operational strategies to drive revenue penetration for international agencies; Analyze industry client needs and pain points to identify growth opportunities for SMEs; Build and validate industry brand advertising products and playbooks using data and case studies; Collaborate across markets and regions to scale methodologies and metric systems.
Seniority
Senior, hands-on IC