爆款补贴策略运营 - 抖音电商
Core
Designing and executing price and subsidy strategies for major promotional events on the Douyin e-commerce platform to drive merchant monetization and user engagement.
Role type
Senior e-commerce operations specialist (subsidy & pricing strategy)
Builds
Promotional campaigns and subsidy programs for merchants
Domain
E-commerce, short video, live streaming
Required skills
Subsidy strategy design, pricing strategy, promotional campaign management, cross-functional collaboration, data analysis, stakeholder management, agile execution, strategic planning, market analysis, product iteration
Preferred skills
Experience in commodity operations, price operations, subsidy direction
Technologies
N/A
Responsibilities
Formulate and implement price and commodity subsidy strategies for major sales events; Establish cooperation mechanisms with partners to ensure optimal product supply and target achievement; Monitor and review the performance of subsidy sessions during promotions to iterate strategies and optimize products.
Seniority
Senior, hands-on IC