达人平台策略产品-抖音生活服务
Core
Designing product strategies for influencer growth and segmentation within the Douyin local life ecosystem.
Role type
Strategy Product Manager (Influencer Growth & Segmentation)
Builds
Influencer tiering models, differentiated incentive/traffic strategies, and data monitoring systems for creator lifecycle management.
Domain
Social Media / Local Life Services / Creator Economy
Deliverable
product features
Required skills
Product strategy design, Influencer lifecycle modeling, Data analysis (SQL), A/B testing, Cross-functional collaboration, Platform thinking, Risk management
Preferred skills
Experience with user growth, content ecosystem products, membership systems, strategy product roles
Technologies
SQL
Responsibilities
Define influencer segmentation models and evaluation metrics; Design differentiated strategies for different growth stages; Build data monitoring and attribution systems; Collaborate with operations, algorithm, and engineering teams to deliver solutions.