Product Marketing Manager, Performance Products
Core
Drive ad product growth and adoption for TikTok's performance products in Southeast Asia (SEA) by leading go-to-market strategies and acting as the voice of the market.
Role type
Product Marketing Manager (Performance Products)
Builds
Go-to-market strategies, product training, and marketing collaterals for TikTok ad products in SEA
Domain
Digital advertising, Southeast Asia market
Deliverable
product features
Required skills
Product strategy, go-to-market planning, market research, data analysis, cross-functional collaboration, sales enablement
Preferred skills
Performance campaign experience, quantitative analytical skills, industry trend knowledge
Responsibilities
Own product growth and adoption for specific TikTok ad products in SEA; Collaborate with sales teams to develop best practices for performance marketers; Partner with leadership to set long-term objectives and develop go-to-market strategies; Plan and deliver product training and develop marketing collaterals; Analyze market opportunities and customer feedback to influence product strategy and roadmaps
