增长策略产品经理 - 汽水音乐
Core
Design and iterate user acquisition and retention strategies for a music streaming app to drive user scale and business growth.
Role type
Growth Strategy Product Manager
Builds
User acquisition campaigns, retention strategies, and cross-platform growth funnels for a music streaming platform.
Domain
Consumer Internet / Music Streaming / Digital Advertising
Deliverable
product features
Required skills
Growth strategy design, A/B testing, data-driven decision making, user lifecycle management, cross-functional collaboration, system thinking, product roadmap planning
Preferred skills
Experience with push notification strategies, end-to-end growth methodology, content recommendation optimization
Technologies
Data analytics tools, A/B testing frameworks, user behavior tracking systems
Responsibilities
Own LT and LTV metrics for new, returning, and active users; Design and optimize effect advertising and push strategies; Collect and analyze end-to-end user signals to refine product experience.