欧美商城首页产品经理-TikTok Shop
Core
Design content and product mixing strategies, module orchestration, and exposure/conversion paths for the TikTok Shop homepage in Europe and the US to improve efficiency.
Role type
Senior Product Manager (E-commerce Homepage)
Builds
Homepage modules, personalized feeds, activity slots, and new-user acquisition features for TikTok Shop
Domain
E-commerce / Social Commerce
Deliverable
product features
Required skills
E-commerce homepage strategy, Feed/recommendation mechanisms, A/B testing, user segmentation, cross-functional collaboration
Preferred skills
Data sensitivity, framework design for personalization and operations
Technologies
Data dashboards, experimentation systems
Responsibilities
Design content and product mixing strategies for the shopping tab/mall homepage; Build a framework coexisting with personalization and operations; Optimize new customer first-purchase experience; Collaborate with recommendation/ad/data teams to establish metrics and experiments.
Seniority
Senior, hands-on IC