Monetization Strategy and Operations Manager, SMB
Core
Partner with sales and product leadership to drive revenue growth, set business targets, and execute go-to-market strategies for SMB advertisers on TikTok.
Role type
Senior IC monetization strategy and operations manager
Builds
Revenue planning, go-to-market programs, and cross-functional growth initiatives for SMB advertising segments
Domain
Digital advertising / Social media platforms
Required skills
quantitative and qualitative analysis, business planning, forecasting, market research, competitor benchmarking, cross-functional program execution, data storytelling
Preferred skills
data visualization, BI tools, SQL, media and digital advertising experience, revenue strategy/operations, CRM platforms, Ads Platforms
Technologies
Microsoft Office, Google Suite, Excel, Google Sheets, Salesforce, Order Management Systems, Google Ads Manager, Facebook Ads
Responsibilities
Provide insights and influence business outcomes for sales and product teams; identify revenue opportunities and translate them into go-to-market levers; drive business planning including target setting and forecasting; lead market research on industry trends and emerging tech; partner with cross-functional teams to implement strategies and measure impact
Seniority
Mid-level, hands-on IC
