UGC活动运营 - 今日头条
Core
Plan and execute end-to-end UGC activities to drive user content submission growth and foster community interaction on Toutiao products.
Role type
UGC Activity Operations Specialist
Builds
Content submission campaigns and community engagement initiatives
Domain
News & Information / Social Media
Deliverable
product features
Required skills
UGC activity planning, cross-functional coordination, data-driven decision making, user insight, campaign ROI analysis
Preferred skills
0-to-1 campaign execution, holiday/promotion event management, incentive system design, MCN ecosystem knowledge
Technologies
Data analysis tools
Responsibilities
Design and launch full-cycle UGC activities; Optimize activity mechanisms to improve submission efficiency and author retention; Analyze core metrics (submission volume, interaction rate, ROI) to refine strategies; Coordinate with R&D, data, and content teams for execution.