独立端变现产品经理-抖音生活服务
Core
Design and optimize in-app advertising resources and traffic strategies for Douyin's shelf commerce (service life) sector to maximize monetization efficiency and advertiser ROI.
Role type
Senior Product Manager, Monetization & Traffic Strategy
Builds
Ad inventory, bidding mechanisms, budget allocation models, and real-time effect estimation systems for shelf commerce
Domain
E-commerce / Digital Advertising / Short Video
Deliverable
production ML models
Required skills
Ad bidding mechanisms, traffic strategy design, ROI analysis, cross-functional collaboration, data-driven growth planning, user experience balancing
Preferred skills
Innovation in commercial product design, 0-to-1 solution design, team leadership
Technologies
Real-time effect estimation systems, budget allocation models
Responsibilities
Plan and design in-app ad resources and ad formats; Optimize bidding mechanisms and budget allocation models; Collaborate with algorithm teams to iterate monetization systems; Design innovative commercial products to increase budget penetration; Balance ad revenue with user experience to manage complaint risks
