Industry Marketing Manager
Core
Own core industries end-to-end, driving go-to-market strategy, messaging, and pipeline for specific verticals in manufacturing and life sciences.
Role type
Senior Industry Marketing Manager
Builds
Go-to-market pods, campaign assets, and pipeline for manufacturing and life sciences clients
Domain
Manufacturing and Life Sciences
Deliverable
product features
Required skills
Go-to-market strategy, vertical domain expertise, technical writing, campaign management, data analysis, AI tool usage
Preferred skills
Experience in management consulting or product management
Technologies
AI tools for content and campaign iteration
Responsibilities
Own and carry sourced and influenced pipeline targets for your vertical, drive go-to-market pod across Sales, BDRs, and pre-sales, own messaging, positioning, campaigns, and content for your vertical end to end, write and produce campaign assets including ebooks, webinars, one-pagers, and landing pages, synthesize market trends, field intelligence, and performance data into messaging adjustments in real time, design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer, use AI to produce, test, and iterate on assets and campaigns at higher volume
