Senior Social Media Manager
Core
Define and execute end-to-end social media strategy, content creation, and community management to elevate brand presence and drive growth for an aged and disability care provider.
Role type
Senior Social Media Manager
Builds
Social media campaigns, content calendars, and community engagement programs
Domain
Healthcare (Aged and Disability Care) + Digital Marketing
Required skills
Social media strategy, content creation, community management, competitor analysis, trend analysis, campaign performance reporting
Preferred skills
Creator partnership management, brand guideline adherence
Technologies
Adobe Photoshop, Adobe Premiere, Google Analytics, Google Ads, Meta Ads Manager, email marketing software
Responsibilities
Define overall social media strategy and digital direction; conduct topical research and trend analysis; perform competitor social media analysis and sentiment tracking; manage and curate content calendar and scheduling pipeline; liaise with content creators for collaborative campaigns; oversee active community management; track, analyse, and report on key social metrics
Seniority
Senior, hands-on IC
