Werkstudent B2C Marketing (x/f/m)
Core
Execute and evaluate paid marketing campaigns across Meta, TikTok, Apple, and Google Ads; manage website placements, CRM campaigns, and community management for Doctolib's B2C user acquisition.
Role type
B2C Marketing Student (Werkstudent)
Builds
Paid ad campaigns, video/image content, website placements, CRM flows, and app store optimization for Doctolib's patient booking platform.
Domain
Healthcare technology / Digital Marketing
Deliverable
product features
Required skills
Paid marketing (Meta, TikTok, Google Ads), CRM campaign management, content writing, social media community management, App Store Optimization (ASO), project management, AI tool fluency, German (fluent), English (fluent)
Preferred skills
Experience with Canva, Figma, WordPress or other CMS, prior project management experience, content writing background
Technologies
Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, CRM platforms, CMS (WordPress), Canva, Figma, App Store, Google Play Store
Responsibilities
Implement and analyze paid campaigns across multiple channels; create and organize paid video and image content; manage website placements and reporting; execute CRM campaigns; moderate community and app reviews; optimize app store listings and perform competitor analysis; track social media performance metrics.
Seniority
Student (Part-time, 20h/week)