Digital Marketing Specialist
Core
Execute and optimize data-driven digital marketing initiatives across email, website, social media, and paid campaigns while leveraging AI tools for content creation and workflow efficiency.
Role type
Digital Marketing Specialist (AI-enabled)
Builds
Digital marketing campaigns, website content, CRM email flows, and marketing assets for tenders and sales.
Domain
Healthcare / Medical Equipment
Deliverable
product features
Required skills
Digital marketing execution, SEO/SEM, Google Ads, paid social, CRM management, content development, AI tool usage, website maintenance, analytics reporting
Preferred skills
Healthcare industry experience, Adobe Creative Cloud, generative AI platforms
Responsibilities
Plan and execute digital marketing initiatives, develop social media content, manage paid advertising campaigns, maintain website and blog content, create CRM email campaigns, use AI tools for content optimization, monitor campaign performance, support industry events and product launches, create marketing assets for tenders
Seniority
Individual Contributor, execution level
