Performance Marketing Lead
Core
Own the strategy, execution, and continuous optimisation of a bank's paid acquisition engine to drive customer growth while integrating with referral loops.
Role type
Senior Performance Marketing Lead (Fintech/Bank)
Builds
Paid acquisition campaigns across search, social, and app install channels for a digital-native bank
Domain
Fintech / Digital Banking
Required skills
Paid media strategy, budget management, mobile attribution (SKAN/ATT), creative direction, team leadership, SQL analysis, regulatory compliance
Preferred skills
Fintech growth experience, referral loop design, Python scripting
Technologies
Google Ads, Meta, TikTok, Apple Search Ads, AppsFlyer, Adjust, GA4, DSP platforms
Responsibilities
Set strategy and roadmap for paid acquisition; manage multi-million dollar media budget; build measurement backbone and attribution models; lead performance marketing team and agency partners; ensure compliance with MAS advertising guidelines
Seniority
Senior, hands-on IC with leadership responsibilities
