Strategic Planner
Core
Strategic advisor for senior CPG clients, developing full-funnel media strategies and transforming client relationships at the intersection of brand, performance, shopper, and trade media.
Role type
Senior Strategic Planner (Retail Media)
Builds
Insight-led, full funnel marketing strategies and strategic partnership plans for CPG brands.
Domain
Retail Media / CPG Marketing
Required skills
Media planning, Retail Media, eCommerce, Strategic storytelling, Channel selection, Budget allocation, Client maturity auditing, Post-campaign analysis, QBR creation, Training delivery, Thought leadership
Preferred skills
Evidence-based work, Ambiguity management, Stakeholder leadership, Commercial mindset, Customer journey mapping, Digital media focus
Technologies
Tesco Media Insight, Clubcard audiences, Retail Media platforms
Responsibilities
Lead strategic brief responses identifying key insights and media strategy; Consult sales team on JBP development and client maturity audits; Support creation of post-campaign analysis and QBRs; Deliver media planning training workshops; Identify opportunities for specialist dunnhumby teams; Contribute to original thought leadership and proactive pitches.
Seniority
Senior, hands-on IC