Product Marketing Manager (Direct)
Core
Define positioning, messaging, and go-to-market strategy for Avive's connected AED and response platform to direct buyers like fire chiefs and school districts.
Role type
Product Marketing Manager (Direct Sales)
Builds
Messaging architecture, sales enablement assets, launch narratives, and competitive proof points for the Avive Connect AED and REALConnect platform.
Domain
Medical Technology / Public Safety / Digital Health
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, sales enablement, competitive analysis, content creation, cross-functional collaboration, data-driven positioning, storytelling, launch management
Preferred skills
Experience in public safety, medtech, or govtech, connected hardware/software product launches, national account sales support, CRM-driven content deployment
Responsibilities
Define core narrative and value propositions for direct buyers; build sales training decks and battlecards; own end-to-end product launches; develop competitive narratives against Stryker/Zoll; operationalize proof points from customer stories; align direct and channel messaging; track content performance against pipeline goals.
Seniority
Mid-Senior, hands-on IC