Director, Membership Growth & Engagement
Core
Own the strategy and performance of professional membership across the full lifecycle, translating insights into measurable growth strategies and value propositions.
Role type
Director, Membership Growth & Engagement
Builds
Professional membership programs, growth channels, and engagement initiatives for a mission-driven healthcare organization
Domain
Healthcare / Professional Associations
Required skills
Strategic planning, lifecycle marketing, data analysis, team leadership, budget management, stakeholder collaboration, membership technology ownership
Preferred skills
Master's degree in business/nonprofit/healthcare, national professional association experience, institutional/group membership design, AI tool application
Technologies
Association management systems (AMS), CRM platforms, marketing automation tools, Wild Apricot
Responsibilities
Own and execute professional membership growth strategy and annual plan; Define and refine membership value propositions by discipline and career stage; Identify new growth opportunities through underserved segments and partnerships; Design and manage the complete member lifecycle; Lead member engagement programs; Establish member feedback mechanisms; Own membership data integrity and KPI dashboards; Manage membership budget and forecast dues revenue; Lead and develop a two-person membership team
Seniority
Director, hands-on leadership with team management
