Thumbnail & Repackaging Strategist Lead
Core
Lead YouTube strategist responsible for ideating data-backed thumbnails and repackaging older videos to improve click-through rates and revenue.
Role type
Senior IC YouTube Strategist (Thumbnail & Repackaging)
Builds
High-performing video packaging and repackaged content for global YouTube channels
Domain
Digital Entertainment / YouTube Content Strategy
Required skills
Thumbnail ideation, Photoshop, YouTube metrics analysis, AI tool usage (Claude, Gemini), composition, color theory, lighting, text integration, trend integration, deadline management
Preferred skills
Experience with top-tier creators or large YouTube networks, packaging strategy experience, own successful YouTube channel
Technologies
Photoshop, Weavy, Claude, Gemini
Responsibilities
Manage and provide feedback to thumbnail designers; Ideate thumbnail briefs and mockups; Analyze YouTube metrics to identify improvement areas; Repackage older videos based on channel needs and visual hooks; Collaborate with production and analytics teams; Participate in channel ideation sessions
Seniority
Mid-Senior, hands-on IC