Senior Consultant, Marketing Mix Modelling (MMM) & Data Science
Core
Senior Consultant leading end-to-end Marketing Mix Modelling (MMM) and data science projects to drive sustainable business performance and strategic marketing decisions for global clients.
Role type
Senior Consultant (Manager-level), hands-on IC with team leadership
Builds
Actionable marketing insights, BMCs, and MMM models for brand strategy and revenue optimization
Domain
Marketing Analytics, Data Science, Econometrics, Sustainability
Required skills
Marketing Mix Modelling (MMM), Econometrics, Media variables analysis, Large dataset management, Client account management, Python, Microsoft Office (Excel, PowerPoint, Word), Strategic consulting
Preferred skills
R programming, Team leadership (3-8 consultants), International project delivery
Technologies
Python, Microsoft Office, MMM platforms
Responsibilities
Lead end-to-end analytics projects from planning to implementation, Steer clients on MMM and BMC model delivery, Translate technical insights into compelling stories for stakeholders, Manage and lead a team of 3-8 consultants, Support Managers as project lead on key global accounts
Seniority
Senior, hands-on IC with team leadership