Product Specialist, Bancassurance
Core
End-to-end management and optimization of the digital Bancassurance platform to drive customer lead generation, conversion rates, and business growth.
Role type
Senior Product Manager (Bancassurance)
Builds
Digital Bancassurance platform, customer journeys, and lead generation campaigns
Domain
Banking and Insurance
Deliverable
product features
Required skills
Digital product management, Life insurance product development, Lead generation and conversion optimization, Life insurance sales process management, Banking and insurance regulations knowledge, Data analytics, Technology integration
Preferred skills
Agile/SCRUM methodologies, Marketing program design, Business analysis tools (Confluence, Jira), Strategic thinking, Stakeholder management
Responsibilities
Own end-to-end management of the digital Bancassurance platform, Identify opportunities to improve user experience and sales conversion, Develop and execute digital strategies to increase qualified insurance leads, Collaborate with cross-functional teams to deliver platform enhancements, Monitor platform performance using analytics, Manage digital campaigns and lead capture mechanisms, Develop cross-sell and up-sell strategies, Define customer journeys and write user stories, Track marketing campaign ROI, Oversee sales management and compliance, Oversee customer service quality
