Media Associate, Paid Media Planning
Core
Develop and execute digital and traditional advertising strategies for clients including nonprofits, political groups, and major brands to drive engagement and bottom-line results.
Role type
Entry-level Paid Media Strategist
Builds
Digital and traditional media campaigns for diverse clients
Domain
Paid media, digital advertising, nonprofit and political advocacy
Required skills
paid media planning, campaign management, budget management, pacing, reconciliation, client reporting, cross-channel strategy, ad tech research
Preferred skills
digital media strategy, traditional media planning, multi-channel campaign execution, KPI tracking, vendor relationship management
Technologies
ad tech platforms, publisher platforms, media planning tools
Responsibilities
Support development of media plans and recommendations for assigned clients; oversee day-to-day execution of media campaigns including managing budgets and pacing; generate client-facing insights and performance reports; participate in client-facing interactions to deliver strategies; collaborate with internal and external teams on campaign production and experimental designs; research latest digital media trends and ad tech partners.
Seniority
Entry-level, hands-on IC