Senior Marketing Specialist
Core
Execution-focused marketing role delivering integrated campaigns, digital performance, and brand strategy for a cybersecurity firm.
Role type
Senior Marketing Specialist (B2B)
Builds
Integrated marketing campaigns, digital lead generation programs, and brand experiences for enterprise clients.
Domain
Cybersecurity / B2B Technology
Required skills
B2B marketing strategy, integrated campaign planning, digital performance optimization, CRM and marketing technology integration, creative direction, data analytics and ROI measurement, event coordination
Preferred skills
Agency experience, cybersecurity industry knowledge, portfolio of measurable campaign outcomes
Technologies
CRM, automation platforms, SEO, AI/LLM search tools, social media platforms, email marketing systems
Responsibilities
Plan and deliver integrated marketing campaigns across digital, content, social, email, and events; Drive digital performance and lead generation via SEO, paid/organic social, and email automation; Connect marketing technology and data to improve customer experiences and campaign effectiveness; Develop compelling campaigns and creative by briefing and coordinating creative teams; Measure and communicate marketing performance using data and analytics to demonstrate ROI; Coordinate and help deliver events including planning, promotion, and on-the-ground delivery
