Manager, Growth Marketing
Core
Manager, Growth Marketing (Factor US) owns the execution and optimization of direct mail programs and supports growth planning for select emerging channels like podcast and direct sales.
Role type
Manager, performance marketing generalist
Builds
Direct mail campaigns and supporting growth initiatives for Factor (meal delivery service)
Domain
Food delivery / Performance Marketing
Required skills
Direct mail program ownership, performance marketing channel management, budget allocation, vendor/agency management, data-driven optimization, creative briefing, financial forecasting, growth marketing KPIs (CAC, CPA, CPM, CVR, LTV)
Preferred skills
AI and automation tool usage, cross-functional collaboration, analytical storytelling
Responsibilities
Own execution and optimization of direct mail program from segmentation to post-campaign analysis; Support growth planning and performance tracking for non-DM channels; Manage spend allocation within approved budgets; Partner with creative and print agency partners; Manage relationships with external vendors; Provide regular reporting and analysis on campaign performance; Oversee direct mail marketing calendar; Support Finance and Legal processes
Seniority
Manager, hands-on IC