Head of Growth Marketing, Self-Service
Core
Own customer acquisition for Elastic's self-service business, driving high-intent trial starts and conversion to paying customers.
Role type
Head of Growth Marketing (Player-coach)
Builds
Distributed team of growth marketers and external agency roster
Domain
B2B Enterprise SaaS (Search AI)
Required skills
Growth marketing strategy, team building and scaling, paid media management, lifecycle marketing, cross-functional collaboration, funnel analytics, creative campaign development
Preferred skills
SQL, product analytics (Amplitude), marketing to technical audiences
Technologies
SQL, Amplitude
Responsibilities
Set annual/quarterly growth plans and report on trial-start and conversion targets; Build, scale, and lead a distributed team of growth marketers; Coach and develop the team; Own paid search, social, display/retargeting, and emerging channels; Manage external agencies against performance targets; Continuously test creative, audiences, landing pages, and bidding strategies; Own email, nurture, and in-product messaging programs; Partner with Product on activation and onboarding experiences
Seniority
Senior, hands-on IC with team leadership