Lead - Integrated Marketing (APAC)
Core
Lead integrated marketing programs for InMobi Advertising in India and Korea, driving B2B demand generation, events, and partnerships to support regional revenue targets.
Role type
Senior IC Integrated Marketing Lead
Builds
B2B demand generation campaigns, industry events, co-marketing programs, and marketing assets for advertisers, agencies, and publishers
Domain
Digital Advertising / AdTech / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign planning, event management, budget ownership, pipeline generation, stakeholder management, data analysis
Preferred skills
AdTech/martech experience, familiarity with advertiser–agency ecosystem, travel across APAC
Technologies
Marketo, HubSpot, Pardot, Salesforce, LinkedIn Campaign Manager
Responsibilities
Build and run quarterly/annual integrated marketing plans; execute multi-channel B2B demand generation campaigns; lead regional event portfolios; manage partner and co-marketing programs; own marketing calendar and budget; partner with sales leadership; measure and report on KPIs and ROI
Seniority
Senior, hands-on IC
