Marketing Operations Program Manager, EMEA Events
Core
End-to-end marketing operations process owner for in-person and online events, managing campaign execution, data handling, and sales handoffs for the EMEA region.
Role type
Marketing Operations Program Manager
Builds
Scalable, high-impact marketing campaigns and event programs
Domain
Financial infrastructure / B2B Marketing
Deliverable
product features
Required skills
Event operations management, Marketing automation (Marketo), Campaign workflow design, Lead management, Data governance, Program management, Analytical problem solving, AI integration in workflows
Preferred skills
Technology/financial services sector experience, Offshore team management
Technologies
Marketo, Splash, ON24
Responsibilities
Own end-to-end marketing operations for events from intake to post-event reporting; Partner with Field Marketing, Demand Generation, and Sales to define operational plans; Manage audience strategy, segmentation, registration, and attendance tracking; Monitor registration and address risks to improve conversion; Manage data capture, validation, enrichment, and reconciliation; Oversee lead scoring, routing, and sales handoffs; Report on campaign performance and pipeline impact; Implement scalable documentation to address process and technology gaps.
Seniority
Mid-Senior, hands-on IC
