Sr. Marketing Data Analytics
Core
Senior Growth Analyst owning performance strategies, campaign optimization, and experimentation to drive advertiser growth in a programmatic AdTech platform.
Role type
Senior IC growth analyst (performance advertising)
Builds
Performance campaigns and advertiser growth strategies for mobile advertisers
Domain
AdTech / Programmatic Advertising
Deliverable
production ML models
Required skills
Performance campaign management, CPA/ROAS optimization, Attribution modeling, Experiment design & execution, SQL, BI tools, AI tool usage (Claude/ChatGPT), Product partnership
Preferred skills
Mobile/DSP experience, Python, API integration
Technologies
SQL, Looker, Tableau, Claude, ChatGPT
Responsibilities
Own strategy, setup, execution, and optimization of performance campaigns; Design and execute structured experiments; Investigate performance issues across model behavior and data; Partner with Product and Data Science on model experimentation; Automate repetitive tasks
Seniority
Senior, hands-on IC
