Performance Marketing Manager, Emerging Products
Core
Build and scale performance marketing for Upstart's Home Equity Line of Credit (HELOC) product from zero to one.
Role type
Senior IC performance marketing manager (zero-to-one)
Builds
HELOC customer acquisition engine
Domain
Fintech / Lending
Required skills
SEM management, paid social, display advertising, media buying, bid management, budget forecasting, A/B testing, landing page optimization, data analysis
Preferred skills
Financial services/lending experience, zero-to-one product launch, cross-functional collaboration with product/engineering
Responsibilities
Own and scale HELOC media buying across SEM, paid social, and display; establish channel strategy and testing frameworks; optimize bids, budgets, and creatives for CPA/ROI targets; design and run rigorous experimentation programs; manage and forecast significant media budgets.
Seniority
Senior, hands-on IC
