Principal Campaign Manager
Core
Own end-to-end campaign strategy and execution for a core Cloudflare solution, driving awareness, engagement, and pipeline growth globally.
Role type
Principal Campaign Manager (B2B Demand/Product Marketing)
Builds
Global marketing campaigns for core Cloudflare solutions (network security, performance, reliability)
Domain
Cybersecurity / Cloud Infrastructure / SaaS
Deliverable
product features
Required skills
B2B campaign lifecycle management, cross-functional stakeholder influence, data-driven optimization, AI tool proficiency, marketing technology stack management, ABM strategy, content narrative development
Preferred skills
Cloud services/cybersecurity marketing experience, IT/security buyer persona expertise, competitive marketing initiatives
Technologies
Salesforce, Marketo, Demandbase, PFL, Goldcast, Tableau, OpenCode, Claude, Gemini
Responsibilities
Define campaign narrative, target audiences, and success metrics; Partner with Product Marketing and Regional teams to craft global strategies; Develop and oversee creation of campaign content; Launch and manage multi-channel campaigns (digital, email, direct mail, webinars); Track KPIs and analyze data to provide actionable insights to leadership
