Senior Product Manager, Marketing Enablement
Core
Own the roadmap for a new squad building systems for marketing promotions, offers, in-app content, and marketing analytics to empower marketers and measure campaign impact.
Role type
Senior Product Manager (Marketing Enablement & Platform)
Builds
Promotions and offers framework, customer messaging surfaces, marketing analytics tools, and the public website platform.
Domain
Fintech / Consumer Technology
Deliverable
product features
Required skills
Product management in fintech or consumer tech, building martech/CRM/growth platforms, designing self-serve tooling, data-informed decision-making, technical depth for system design, cross-functional leadership
Preferred skills
Experience with customer engagement platforms, event instrumentation, web CMS, AI-assisted campaign tools
Technologies
Event instrumentation, web CMS, customer engagement platforms
Responsibilities
Own the product roadmap for promotions, offers, in-app messaging, and analytics; Design offer mechanics (eligibility, redemption, clawbacks) with Finance and Compliance; Build internal tooling for marketers to create content and offers; Improve end-to-end marketing measurement and attribution; Lead cross-functional delivery from discovery to launch; Define and track success metrics for campaign velocity and conversion.
Seniority
Senior, hands-on IC
