CMNL - Lead Paid Social
Core
Lead strategic planning and execution for paid social media campaigns, integrating creative content, technology, and data to deliver ROI for clients.
Role type
Lead Paid Social Media Strategist
Builds
Paid social media strategies, tactical plans, and measurement solutions for clients
Domain
Digital Marketing / Paid Social Media
Deliverable
product features
Required skills
Paid social media strategy, campaign management, measurement solutions (tracking, attribution, lift studies), digital media expertise (Meta, TikTok, Snapchat, YouTube), client communication, stakeholder management, advanced Excel, data-driven problem solving
Preferred skills
Organic social media experience, brand partnerships, third-party measurement platform familiarity (Google Analytics, Adobe, DCM)
Technologies
Meta, TikTok, Snapchat, YouTube, Google Analytics, Adobe, DCM, Excel
Responsibilities
Develop long-term paid social strategies and tactical plans, act as a strategic client partner providing consultative advice, oversee reporting and identify new opportunities, recommend and set up measurement solutions, take and respond to briefs, deliver and present data-driven insights, support Account Planners in delivery, manage budgets, assess technology solutions and data tools
Seniority
Senior, hands-on IC