Performance Creative Strategist - Creative - US Remote
Core
Translate performance metrics into actionable creative strategies and build messaging frameworks that resonate with audiences to drive growth for global brands.
Role type
Senior IC performance creative strategist
Builds
High-performing creative concepts and messaging frameworks for paid media channels
Domain
Digital marketing, performance advertising, creative strategy
Required skills
Creative strategy, performance marketing, paid media channel expertise (Google UAC, TikTok, Snapchat, YouTube), creative testing methodologies, data analysis, client relationship management, workflow management
Preferred skills
Agency experience, thought leadership, problem-solving, bias toward action
Technologies
Google UAC, TikTok, Snapchat, YouTube
Responsibilities
Develop creative briefs and campaign strategies addressing audience barriers; Analyze creative performance data to propose testing strategies and iterations; Serve as primary client contact fluent in creative and performance conversations; Lead creative testing roadmaps across global accounts; Partner with media teams to connect testing results to KPIs; Manage end-to-end creative workflows from briefing to optimization
Seniority
Mid-Senior, hands-on IC
