Senior Manager, Marketing Decision Science
Core
Leading the Marketing Decision Science team to drive rigorous causal measurement, budget allocation, and optimization for Instacart's Paid Media, SEO, and Retailer Marketing channels.
Role type
Senior Manager, Marketing Decision Science
Builds
Marketing measurement frameworks (MMM, incrementality testing, LTV, MTA) and analytical roadmaps for marketing investment.
Domain
Grocery delivery / Digital Marketing Analytics
Deliverable
production ML models
Required skills
Paid marketing measurement, incrementality testing, marketing mix modeling, attribution, LTV-based optimization, channel-level performance analytics, SQL, team leadership, cross-functional stakeholder management, scenario modeling, budget allocation modeling
Preferred skills
Geo-experimentation, Bayesian methods, causal inference frameworks, LTV-based media optimization, reporting infrastructure design
Responsibilities
Lead and develop a team of 5 Decision Scientists and Marketing Analysts; Own end-to-end delivery of paid marketing analytics workstreams; Lead contribution to the unified marketing measurement framework; Drive re-goaling, rebasing, and scenario modeling exercises; Serve as primary analytical point of contact for senior marketing leadership and Finance; Define and drive the Marketing Decision Science roadmap; Partner on measurement architecture and infrastructure; Identify opportunities to improve analytical self-serve and reduce reporting burden; Build team capacity and coverage plans; Anticipate stakeholder needs and surface proactive insights.
Seniority
Senior Manager, hands-on leadership
