Senior Demand Generation Specialist, Hotels (12M FTC)
Core
Building the inbound engine for Airbnb's Hotels Acquisition team to drive incremental bookings for independent hotels, boutique chains, and hotel groups across EMEA.
Role type
Senior B2B demand generation specialist (startup/new-business environment)
Builds
Multi-channel inbound programs (email, paid, SEO, content, events, partnerships) and full funnel operations from lead capture to MQL handoff
Domain
Hospitality technology / Travel marketplace
Required skills
B2B demand generation strategy, building inbound programs from scratch, Salesforce management, marketing automation (Mixmax/Outreach), paid channel management, lead scoring and routing, campaign ROI analysis, AI tool utilization for automation, cross-functional partnership management, budget justification
Preferred skills
Experience in marketplace, hospitality tech, or SaaS environments, fluency in additional European languages, global operations experience
Technologies
Salesforce, Mixmax, Outreach, LinkedIn Ads, SEO tools, Marketing automation platforms
Responsibilities
Define and own the EMEA inbound strategy and roadmap, build and scale multi-channel inbound programs, own the full funnel from lead capture to MQL handoff, design LinkedIn campaigns, develop outbound-assist sequences, partner with Global Marketing on collateral and nurture flows, track and optimize pipeline contribution metrics, run co-marketing programs with industry partners, build business cases and secure budget, execute test-and-learn approaches using AI and automation
Seniority
Senior, hands-on IC