Senior Social Manager, Instagram
Core
Define Airbnb's Instagram presence by shaping a culturally fluent feed that connects travel, culture, and belonging, moving beyond sales to build an enduring brand narrative.
Role type
Senior Social Manager (Instagram)
Builds
Instagram-native content (Reels, Carousels, Stories) and a cohesive brand narrative for Airbnb's owned channel.
Domain
Social Media / Digital Marketing / Hospitality
Deliverable
product features
Required skills
Instagram platform expertise, editorial judgment, content strategy, community management, trend analysis, cross-functional partnership, data-driven optimization, creative concepting, visual storytelling.
Preferred skills
Experience growing Instagram accounts, ability to spot cultural moments early, comfort making decisions with imperfect information.
Technologies
Instagram (Reels, Carousels, Stories), analytics tools.
Responsibilities
Air traffic control for all social media content to ensure coherence; ideate and create Instagram-native content; partner with internal teams and external creators; maintain deep understanding of Instagram trends and algorithm dynamics; develop original content frameworks; own publishing and real-time community engagement; partner with analytics teams to measure impact and refine strategy.
Seniority
Senior, hands-on IC
